How To Build a Tribe in 2021

This post will show you how to build a tribe in 2021. You want to build a tribe, but where do you start? Building a tribe is an art and science. It’s not something that can be done overnight; it takes time and patience. The steps below will give you the basics of how to get started on your journey.

Why Should You Build a Tribe?

Building a tribe is one of the best ways to grow your following on social media and get more traffic to your blog. This will allow you to connect with like-minded people and build an audience.

This blog post will show you five simple steps that will get you started building you’re following on social media. I have used these same steps to grow my TikTok following from 0 to over 750K followers and over 40 million video views. My Youtube channel is still in the beginning stages with only 1.3K subscribers, but it’s certainly working for me.

Consistency

In order to build a tribe you must be consistent in your posting on social medial and on your blog. This post will focus on building your tribe using TikTok and Youtube.

Each platform seems to have different requirements but consistency is one of the most important factors. Post about the topics in your niche on a regular basis. This will help you build a following and be noticed easier than if you posted once per month for example. Once you have built up an audience, start to post more often but still with consistency in mind.

Building a TikTok Tribe

TikTok is one of the fastest growing social media platforms in 2021. It’s a great platform to build your tribe on. With TikTok you need to plan on posting a video each and every day. When I first got started I was posting 5 to 8 videos per day for the first two weeks just to get things started faster.

I consider a TikTok to be one of the fastest ways to build a tribe and start getting traffic to your blog and your offers. The shelf life of each video is about 60 to 90 days. After that, the video won’t get nearly as many likes, comments, or views.

Building a Youtube Tribe

Youtube is another great platform for building your tribe in 2021. When I first started with YouTube, it took me about four months before I was getting any sort of following on my videos at all. It takes time and consistency just like anything else you want to achieve.

One of the things I really like about Youtube is the fact that you can make a video and it will show up in Google search results over time. With YouTube, you can create a video and it will continue to get traffic for many years. The better the video, the better chances you will have for ranking in Google search.

How To Build a Tribe with Your Content

They say content is king and there is a lot of truth to that statement. Your content is what will build your tribe in 2021. You need to have quality content that people want to read or view and it needs to be about a topic they are interested in as well.

People don’t care about you, they care about themselves so make sure the information you provide them with is all about how they can better their lives and their situation. People love stories and that’s what your posts should be about, the story of how you or someone else did it. Make sure you don’t make one of these big mistakes on TikTok or Youtube.

Research Popular Topics

One of the best ways to find out what people are interested in is by doing some research on Google. Start typing a topic you think might be popular and see what pops up as suggestions. Once you have figured out a few topics, start researching them further online.

When writing content for your blog posts or videos, make sure it provides value to the reader. If you can’t answer why your blog post or video is valuable, it probably isn’t and nobody will want to read or view it so don’t waste time writing about topics that won’t help anyone.

Look at Google Trends

Another great tool that can help you research popular topics is Google Trends. When I want to figure out what type of content people are interested in, I always look at Google trends first thing.

Google trends will show you a graph over time on the top keywords being searched for and it will also give you some information about those words as well. You can use this information to help you choose a topic that will be popular and relevant for your tribe.

Once you have found a few keywords, it’s time to start writing content related to those topics. Make sure the blog posts or videos provide value. This is key when building a following of any kind online whether its a TikTok tribe, a Youtube Tribe, or your blog.

Keyword Research to Get Noticed

Keyword research is critical to getting your content noticed on both Youtube and TikTok. The higher you rank for your keywords, the more views and likes you will get so keep that in mind when writing content.

If nobody is finding your videos or blog posts by having them pop up on the for you page on TikTok or video suggestions on Youtube, they aren’t going to find them at all.

How To Build a Tribe Using Tube Buddy

Tube Buddy is an excellent tool for getting your Youtube videos seen. It will help you find trending keywords that your channel can rank for based on your specific channels statistics.

I have found that longer tail keywords are much better to go after for new channels. When you try to go after keywords that are too competitive, your videos never show up.

TikTok Hashtags

TikTok has a hashtag feature that allows users to search popular topics by using the # symbol just like Twitter does. You also have the ability to create your own hashtags.

TikTok tribes are all about the hashtag so you need a good one that will help people find and follow you as well as others who make awesome videos like yours do too. When using TikTok hashtags, it’s best to use popular ones first then branch out with some of your own.

For new TikTok channels I recommend that you pick hashtags with less than 100,000 views. If you have less than 1000 followers I suggest you go after hashtags with less than 50,000 views. Much like long tail keywords, do you want to test long tail hashtags because they won’t be nearly as competitive.

How To Build a Tribe in Your Niche

A lot of people who watch my TikTok videos know almost nothing about me because they found me through their for you page. I rank for keywords related to iPhone tricks and business advice, so if people want information about that, they will find my videos first on the search results page.

Watch the Youtube Video

Build an email list

One of the best ways to build a following is by building an email list for 2021 and beyond. This will allow you to reach people that have taken action on what they read or viewed from you in their emails over time. Continue providing quality content with your email list and don’t over promote your offers.

This is what I do on my website today because it works very well for me. If you want to succeed online, then an email list needs to be one of the top things on your agenda in 2021.

Email List Building Tool

My email list builder and tool of choice is Aweber. I have been using it for years and they are the best in my opinion. I like Aweber because I can build, grow and monetize my list.

Aweber is not cheap but if you are serious about building a tribe online it’s worth every penny. It costs $19 per month for their basic package which includes email automation, unlimited lists, autoresponders and social sharing capabilities to name a few.

It’s the email automation that I like best because it allows me to create follow up sequences and drip campaigns. It saves me a lot of time when building my list instead of having to do everything manually.

I highly recommend Aweber if you want to build a serious tribe in 2021.

How To Build a Tribe – Have Fun

It’s critical that you’re having fun being a creator for many different reasons. First and foremost, if you aren’t enjoying what you do or don’t like the platform that your on then it’s going to be difficult for people to connect with you.

Secondly, when creating content online in order to build a tribe takes time so it helps keep things fun so you can produce videos at a faster rate instead of getting burned out.

Third, if you are having fun then your audience will have more fun watching what you do which builds that all important connection. Youtubers and TikTok creators can build a community online with the right tools to connect their tribe of fans together on one platform.

If you want to research more Youtube tools, check out this post.

Conclusion

Building a tribe takes time, don’t expect to be an overnight success. Most people overestimate what they can do in a short amount of time and underestimate what they can do in a long period of time. It’s important to know this going in.

I suggest taking the long-term approach and planning on creating content for at least 1 to 2 years. Too many new creators expect to see results in the first few weeks or the first couple months. It’s easy to find these channels because they’ve been abandon after 10 to 15 videos.

If you don’t plan on spending the time to be successful, don’t waste your time by starting. If you are serious about learning how to build a tribe in 2021 and beyond, then spend the time to set things up correctly which includes each of the points mentioned above.